In May 2019, Godrej Properties acquired the iconic RK Studios located in Chembur, Mumbai. Founded by legendary filmmaker Raj Kapoor, RK Studios had been the birthplace of numerous Bollywood classics and held significant cultural heritage. The project aimed to transform this historic film studio into a modern residential complex, combining luxury with sustainability. Our company, Up On The Stage, played a crucial role in driving engagement and footfall through an effective event management strategy.

Enhance Property Appeal: Highlight the aesthetic value of the property to elevate its overall appeal and reflect a commitment to premium quality and design.

Drive Site Visits: Utilize telecalling and social media marketing to attract potential buyers and increase site visit turnover.

Support Sales Targets: Facilitate a high volume of site visits to support Godrej Properties in achieving their sales goals.

Conducted an intensive three-month telecalling campaign to personally reach out to potential buyers.

Implemented a targeted social media marketing strategy to generate interest and drive engagement.

Organized site visits that showcased the transformation of the RK Studios into a premium residential complex.

Managed on-site events that provided potential buyers with an immersive experience of the property’s luxurious and sustainable features.

Coordinated with the Godrej Properties sales team to ensure a seamless experience for visiting families.

Provided detailed information and personalized tours to enhance the visitor experience and facilitate decision-making.

High Site Visit Turnover: Achieved an impressive site visit turnover with 40 families visiting on weekdays and 300-400 visits on weekends.

Enhanced Property Valuation: The meticulous attention to aesthetics played a pivotal role in enhancing the property’s appeal, contributing to a valuation surpassing 1500+ crores.

Successful Client Collaboration: Demonstrated our ability to drive engagement and footfall through effective event management and marketing strategies.

The success of the Godrej R K Studios project in Chembur underscores our expertise in event management and our commitment to driving client success. By combining strategic marketing with meticulous event planning, we significantly contributed to the project’s high site visit turnover and enhanced property valuation. This case study highlights our capability to deliver exceptional event experiences tailored to our client’s objectives, showcasing our readiness to replicate and exceed these results in future projects.