Shapoorji Pallonji Minerva, an architectural marvel towering 91 storeys high, commands attention with its panoramic views of the Mahalaxmi Racecourse and the Arabian Sea. Boasting a saleable area exceeding 1.2 million sq ft, the project holds immense revenue potential, with projections exceeding Rs 1,500 crore from the remaining inventory. Our strategic marketing campaign focused on personalized telecalling, dynamic social media engagement, and strategic partnerships to highlight Minerva’s unmatched features.

Enhance Property Appeal: Highlight the unique luxury features and prime location of Minerva to attract discerning buyers.

Drive Sales: Utilize targeted marketing initiatives to facilitate high conversion rates and substantial revenue generation.

Generate Broad Interest: Leverage digital and offline marketing strategies to create widespread interest and engagement.

1. Personalized Telecalling Campaign:

– Nurtured relationships through personalized engagement, addressing queries, and highlighting key selling points.
– Up On The Stage conducted targeted telecalling to provide potential buyers with detailed insights into Minerva’s luxury offerings.

2. Dynamic Social Media Engagement:

– Launched engaging social media campaigns showcasing Minerva’s grandeur with stunning visuals and compelling content.
– Accumulated over 6 lakh+ impressions across various online platforms, significantly boosting the property’s online presence.

3. Strategic Partnerships and Exclusive Events:

– Organized exclusive themed events and collaborated with luxury brands to enhance the property’s allure.
– Hosted VIP guests and incorporated sustainable activities, creating a memorable and exclusive experience for potential buyers.

4. Property Showcases and Footfall Management:

– Ensured a high volume of site visits, with over 100+ visits on weekdays and more than 500 families exploring the property on weekends.
– Provided comprehensive tours and detailed information to facilitate informed decision-making by potential buyers.

High Sales Volume: Significant demand for Minerva’s luxury units, contributing to the project’s revenue potential exceeding Rs 1,500 crore.

Substantial Online Engagement: Robust digital marketing campaigns generated over 6 lakh+ impressions, increasing interest and engagement.

Successful Events and Partnerships: Exclusive events and brand collaborations attracted high-end clientele, enhancing the project’s prestige and appeal.

Noteworthy Footfall: Consistent and significant footfall, with over 500 families visiting on weekends, highlighting the property’s attractiveness.

The success of the Shapoorji Pallonji Minerva project in Mahalaxmi showcases our expertise in strategic marketing and event management. By combining personalized telecalling, dynamic social media engagement, strategic partnerships, and exclusive events, we significantly contributed to the project’s high sales volume and substantial revenue generation. This case study highlights our ability to deliver exceptional marketing results tailored to our client’s objectives, reinforcing our commitment to excellence and client success.